Advertising & Media

At Tudorache & Asociații, we provide top-tier legal support for players in the advertising, media, and entertainment industries, with a strong focus on intellectual property protection and commercialization. In a field where ideas, images, music, and messaging move fast and reach millions, specialized legal advice is crucial.

With extensive experience working with broadcasters, advertising agencies, digital platforms, content creators, and influencers, we offer tailored legal services for this dynamic and fast-paced industry.

Our services include:

Legal advice on the use of protected works in advertising campaigns, including images, music, text, characters, fonts, graphics, and concepts.

Rights clearance: ensuring all IP rights are cleared for public communication (including music, voice, image, and performances).

Drafting and negotiating contracts, such as:

• creative and production agreements for advertising,

• copyright and related rights assignments and licenses for ads,

• media buying and broadcasting agreements,

• influencer, voiceover, actor, director, photographer, and content creator contracts,

• sponsorship and partnership agreements.

Copyright advice on commercials and TV formats.

Support for digital campaigns on YouTube, Instagram, TikTok, Facebook, streaming platforms, and podcasts.

Legal assistance in cases involving unfair competition, copyright infringement, or unauthorized use of image and likeness.

Media-specific expertise:

• Legal advice for TV productions, original formats, entertainment shows, online video platforms, and podcasts.

• Counseling on related rights, image rights, and performers’ rights in media contexts.

• Representation in matters involving collective management organizations (UCMR-ADA, CREDIDAM, UPFAR-ARGOA, etc.).

• Support for compliance with media regulations (CNA) and data protection laws (GDPR).

Representative clients:

Multimedia Est, New Media Casting, Headvertising, PRO TV, Mobra Film.